Building a website is easy than you think, here are 5 tips to get you started on you journey.
Having a website can be useful in many ways, it will make you seem more professional and can build trust, will bring you more customers and increase conversion, gives you full control over the medium and lastly it is the centre or focal point to all marketing efforts.
1. Choosing your domain name
A domain name is the URL to your website so it is important to have this the same as the name of your company. However in same cases the domain name you are after may already be in use, or be to expensive. If this is the case then you'll need to get creative with the wording, for example you could change a few letters around, adding or subtracting some letters or by using different words that relate to your company or industry.
2. Using free resources
There are many free to use website builders such as WIX, WordPress and HubSpot. Wile also having options for you to subscribe they also offer a range of low cost tools so you can build your website without spending to much money and keeping a low budget.
Something that most of these website builders offer web hosting. Web hosting is an online service that makes your website’s content accessible on the internet. When you purchase a hosting plan, you are renting space on a physical server to store all the website’s files and data. what this means is that you can you can use the same site to build your website and and use that company to launch your website. Web hosting often comes in a package that you pay for.
It is important to read up on what type of web hosting the company offer as different company or site builders will offer offer different options on their hosting services as none a created the same. If you are looking into to use this feature then make sure to check whether they offer full hosting, limited hosting, or requires you to buy it from another source.
3. Make sure its easy to find
You want your website to be easily findable, especially when people use google and search for something that is relatable to your company even if its a product or service. The best way to do this is by using search engine optimisation (SEO) as this will help your website be more visible on search engine results.
For the best results you need to be on the first page for the relatable search engine results so customers are less likely to go to a competitor of yours.
4. Show off your business
When creating a website it is best to have the content whether its writing, images or video that make it easy for people to understand exactly what you do, these are somethings that you should consider.
Making your website easy to use, this can be done by having a sitemap, having your content in a list form which can make the navigation of your website easier.
Having an overview of what you do, so customers can gain the knowledge of what it is exactly what your company does and what it offers.
Providing contact details like phone number, email address and the social media platform you are on.
Writing answers to frequently asked question (FAQs) and and answer all customer queries as soon as possible.
Including customer reviews as 82% of all consumers purchase products based on its reviews
5. Google Business Profile
Creating a Google Business profile is important as people a more likely to come across your company when searching for a topic, service. product or brand that relates to your business, and this is free to set up.
Following this five tips will help you to make your website more searchable and visible for your customers to find you.